Vally Privacy Policy

Protecting your private information is a strong priority of Vally. The following explains how Vally uses, collects, shares, and/or processes personal information to operate the platform. For the purposes of this Privacy Policy, unless otherwise noted, all references to Vally include vallypro.com and any other digital properties associated with Vally, and governs data collection and usage. Vally provides a business management software and payment processing platform that enables providers to more effectively run their businesses. By using the Vally website, you consent to the data practices described in this statement.

This Privacy Policy does not cover the processing of personal information that your customers submit while making their bookings through the
integrated Vally lightframe on your website or a third party website. For such processing, you are responsible for, and must be able to demonstrate compliance with applicable privacy laws.

Collection of your Personal Information

In order to better support you, Vally may collect personally identifiable information when you fill out a form or interact with the software, such as your:

Vally may collect information pertaining to you when you choose to visit Vally’s website or use services provided by Vally. This information will typically include:

Vally will collect billing and credit card information if you (the customer) purchase any services provided through the Vally platform. This information is used to complete the purchase transaction.

Vally may also collect anonymous demographic information, which is not unique to you, such as your age, gender, and race.

 Please keep in mind that information may be collected and used by others if you directly disclose personal information or personally sensitive data through your public Vally profile.

Vally does not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to Vally when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by Vally or one of Vally’s partners; (c) signing up for special offers from selected third parties; (d) sending Vally an email message; (e) submitting your credit card or other payment information when purchasing services and associated products. Vally will use your information for, but not limited to, communicating with you in relation to services offered by Vally’s providers. Vally also may gather additional personal or non-personal information in the future.

Use of your Personal Information

Vally collects and uses your personal information to operate and help providers deliver the services you have requested. This allows providers to complete the contractual obligations that they have when you book the service.

Vally will also store your personal information for customer service purposes. If anything arises before, throughout, or after the contractual obligations are completed, you may contact support@vallypro.com to allow Vally to respond to your remarks.

When it is necessary for you to have an account associated with Vally, Vally will use the account-related information for the purposes of administering and maintaining the Vally account, allowing you to manage your reservations.

Vally may also use your personally identifiable information to inform you of services and associated products available from Vally and its affiliates.

Security, fraud detection and prevention: Vally may use personal information, in order to investigate, prevent, and detect fraud and other illegal acts to help maintain the safety, security, and integrity of the websites, products and services, databases and other technology assets, and business. This helps to ensure that you can safely use Vally’s Services.

Call monitoring: during calls with Vally’s customer service team, live listening might be carried out or calls might be recorded for quality control and training purposes. These recordings may also be used for the handling of complaints, legal claims and fraud detection purposes. If a call is recorded, each recording is kept for a limited amount of time before being automatically deleted. This is unless Vally has determined that it’s necessary to keep the recording, such as fraud investigation, compliance, or legal purposes.

Sharing Information with Third Parties

Vally will not sell, rent or lease customer data, lists, or any collected information to third parties.

Vally may contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. Vally may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Vally, and they are required to maintain the confidentiality of your information.

Vally may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Vally or the site; (b) protect and defend the rights or property of Vally; and/or (c) act under exigent circumstances to protect the personal safety of users of Vally, or the public.

Vally’s use and transfer to any other app of information received from Google APIs will adhere to
Google API Services User Data Policy, including the Limited Use requirements.

Tracking User Behavior

Vally may keep track of the websites and pages that users visit within Vally, in order to determine what Vally services are the most popular. This data is used to deliver customized content and advertising within Vally to customers whose behavior indicates that they are interested in a particular subject area.

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Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Vally. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Vally website.

Use of Cookies

The Vally website may use "cookies'' to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Vally pages, or register with the Vally site or services, a cookie helps Vally to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Vally website, the information you previously provided can be retrieved, so you can easily use the Vally features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Vally services or websites you visit.

Links

This website contains links to other sites. Please be aware that Vally is not responsible for the content or privacy practices of such other sites. Vally encourages users to be aware when they leave vallypro.com and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

Vally secures your personal information from unauthorized access, use, or disclosure. Vally uses the following methods for this purpose:

 -    Transport Layer Security (TLS)

Vally strives to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while Vally strives to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond Vally’s control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and Vally through this Site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, Vally will:

•    Delete your personal information from Vally’s records; and

•    Direct any service providers to delete your personal information from their records.

Please note that Vally may not be able to comply with requests to delete your personal information if it is necessary to:

•    Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of Vally’s ongoing business relationship with you, or otherwise perform a contract between you and Vally;

•    Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

•    Debug to identify and repair errors that impair existing intended functionality;

•    Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

•    Comply with any State or Federal law, statute, act, or mandate;

•    Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided Vally has obtained your informed consent;

•    Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

•    Comply with an existing legal obligation; or

•    Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

People Under Eighteen

Vally does not knowingly collect personally identifiable information from people under the age of eighteen (18). Vally will delete any associated information if it becomes clear information from someone under the age of eighteen was collected and stored. Individuals under the age of 18 should not use Vally’s software to book the providers that utilize Vally’s platform.

E-mail Communications

From time to time, Vally may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve Vally’s Services, you may receive a notification when you open an email from Vally or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from Vally, you may opt out of such communications by clicking on the UNSUBSCRIBE button.

In the absence of a UNSUBSCRIBE button, you can email [email protected] and request to have your email removed from Vally’s marketing and/or promotional communications lists.

Changes to this Statement

Vally reserves the right to change this Privacy Policy from time to time. Vally will notify you about significant changes by sending a notice to the primary email address specified in your account, by placing a prominent notice on Vally’s website, and/or by updating any privacy information. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

Vally welcomes questions or comments regarding this Statement of Privacy. If you believe that Vally has not adhered to this Statement, please contact Vally at [email protected]

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Effective as of January 17, 2024